🔒 Data & Privacy

yesb Privacy Policy

Your privacy matters to us. This policy explains exactly what personal data yesb collects, how it is used, how it is protected, and what rights you have over your information.

Last Updated: January 2026
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Introduction

This Privacy Policy ("Policy") describes how yesb ("yesb", "we", "us", "our") collects, uses, stores, and shares personal data when you use the yesb website and its associated services (collectively, the "Platform"). This Policy applies to all registered account holders and visitors to the yesb Platform, wherever located, and forms part of the yesb Terms & Conditions by reference.

By registering an account on the yesb Platform or continuing to use it, you acknowledge that you have read and understood this Privacy Policy and you consent to the collection and processing of your personal data as described herein. If you do not agree with this Policy, please do not use the yesb Platform and do not provide us with your personal data.

yesb is committed to handling your personal data responsibly, transparently, and in compliance with applicable data protection principles. We collect only the data we genuinely need to operate our services and fulfil our legal obligations, and we do not sell your personal data to third parties for their own commercial purposes.

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What Personal Data We Collect

The categories of personal data that yesb may collect about you, depending on how you interact with the Platform, are set out below:

Identity Data
Full name, date of birth, gender (where provided), and government-issued ID details (National ID card or passport number, submitted during KYC verification).
Contact Data
Bangladesh mobile number registered to your account, and email address (where provided). These are used to contact you about account activity, promotions, and support matters.
Financial Data
Mobile wallet identifiers associated with bKash, Nagad, Rocket, or Upay transactions; bank account details where bank transfer is used; transaction history (deposits and withdrawals) on your yesb account.
Technical Data
IP address, device type and model, operating system, browser type and version, session duration, login timestamps, and device identifiers used to access the Platform.
Usage Data
Games played, bets placed, game outcomes, session time, pages visited within the Platform, features accessed, and responsible gaming tool usage (deposit limits set, session reminders configured, self-exclusion requests made).
Communications Data
Records of communications between you and the yesb support team, including chat transcripts, support ticket content, and any information you volunteer in those communications.
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How We Use Your Personal Data

yesb uses the personal data it collects for the following purposes:

  • Account management: to create and maintain your yesb account, process your registration, verify your identity via KYC, and communicate with you about your account status.
  • Transaction processing: to process deposits and withdrawals via bKash, Nagad, Rocket, Upay, and supported bank channels; to reconcile account balances; and to investigate disputed transactions.
  • Service delivery: to provide you with access to the yesb game lobby, cricket betting markets, promotions, VIP programme benefits, and all other features of the Platform.
  • Legal and regulatory compliance: to meet our anti-money laundering (AML), know-your-customer (KYC), and responsible gaming obligations, including age verification, self-exclusion management, and reporting to competent authorities where legally required.
  • Fraud prevention and platform security: to detect, investigate, and prevent fraudulent activity, multi-accounting, bonus abuse, automated betting, and any other prohibited conduct on the Platform.
  • Platform improvement: to analyse usage patterns, game performance, and player experience data to improve the yesb Platform's features, performance, and user interface. This analysis is performed on aggregated or pseudonymised data where possible.
  • Marketing communications: to send you promotional offers, bonus notifications, and platform news relevant to your account, where you have opted in to receive such communications. You may opt out at any time by contacting yesb support.

yesb will not use your personal data for any purpose that is incompatible with the purposes described above without obtaining your express consent first. Where a new processing purpose requires fresh consent, we will contact you through your registered details before proceeding.

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yesb processes your personal data on one or more of the following legal grounds:

  • Contract performance: processing that is necessary to create your account, provide the Platform's services, and process your financial transactions — without this data, yesb cannot provide the service you have contracted for.
  • Legal obligation: processing required to comply with applicable laws and regulations, including AML obligations, age verification requirements, and any mandatory reporting obligations.
  • Legitimate interests: processing for fraud detection, platform security, responsible gaming monitoring, and analytics that yesb needs to operate a safe and fair platform. yesb has assessed these interests and determined that they do not override your fundamental privacy rights.
  • Consent: where processing is based on your consent (for example, marketing communications), you have the right to withdraw that consent at any time without affecting the lawfulness of any processing already carried out.
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How We Protect Your Personal Data

yesb takes the security of your personal data seriously. We implement a layered set of technical and organisational security measures designed to protect your data against unauthorised access, disclosure, alteration, or destruction. These measures are regularly reviewed and updated in line with evolving security standards.

No method of data transmission over the internet or electronic storage is 100% secure. While yesb applies best-practice security measures, we cannot guarantee the absolute security of your data. In the event of a data security incident that may affect your rights or interests, yesb will notify affected users as promptly as practicable and take immediate steps to contain and remediate the incident.

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SSL Encryption

All data transmitted between your device and yesb servers is encrypted using SSL/TLS protocols, protecting your credentials and financial details in transit.

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Secure Storage

Personal and financial data is stored on secured servers with restricted access controls, firewalls, and intrusion detection systems to prevent unauthorised access.

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Access Controls

Access to your personal data within yesb is restricted to staff who have a genuine operational need to process it, and all such staff are bound by confidentiality obligations.

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KYC Verification

Identity document verification is handled through a structured KYC process, ensuring that submitted documents are reviewed securely and stored only as long as required for regulatory compliance.

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Network Security

yesb's infrastructure is protected by multi-layer network security including DDoS mitigation, web application firewalls, and continuous monitoring for anomalous traffic patterns.

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Fraud Monitoring

Automated and manual fraud detection systems monitor account activity in real time to identify suspicious behaviour, protect account holders, and maintain the integrity of the Platform.

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Sharing Your Personal Data

yesb does not sell your personal data. We may share your personal data with third parties only in the following limited circumstances:

  • Payment processing partners: mobile wallet operators (bKash, Nagad, Rocket, Upay) and banking institutions receive the minimum data necessary to process your deposit or withdrawal transaction. These providers operate under their own privacy policies and data security standards.
  • Game providers: licensed game suppliers (such as Pragmatic Play, Evolution Gaming, and others integrated into the Platform) may receive technical session data necessary to deliver their games. These providers do not receive your identity or financial data beyond what is technically required for game session management.
  • KYC and identity verification providers: specialist third-party identity verification services may process your identity documents on yesb's behalf as part of the KYC process. These providers are contractually required to process your data only for the purposes of KYC verification and to maintain equivalent data security standards.
  • Legal and regulatory authorities: where yesb is required by applicable law, court order, or lawful authority to disclose personal data — for example in connection with AML investigations, fraud prevention, or tax reporting — we will comply with such requirements. Where legally permitted, we will endeavour to notify you of such disclosure in advance.

yesb does not share your personal data with advertising networks, data brokers, social media platforms, or any third party for their own commercial marketing purposes. Any third party that processes your data on yesb's behalf is subject to a data processing agreement that restricts their use of your data to the purposes specified by yesb.

No Data Sales: yesb does not and will never sell, rent, or trade your personal data to third parties for commercial gain. Data sharing is strictly limited to what is necessary for operational, legal, and safety purposes as described in this Policy.
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Cookies and Tracking Technologies

yesb uses cookies and similar tracking technologies on the Platform to enhance your experience, maintain your login session, and analyse Platform usage. The following types of cookies may be set when you visit yesb:

  • Essential cookies: required for the Platform to function correctly, including session management, login state persistence, and security tokens. These cannot be disabled without breaking core Platform functionality.
  • Analytics cookies: used to collect anonymised data about how users navigate and interact with the Platform. This data helps yesb identify popular features, diagnose technical issues, and improve the overall user experience.
  • Functional cookies: remember your preferences and settings (such as language preference) to personalise your experience on return visits.
  • Security cookies: assist in detecting and preventing fraudulent or bot-driven access attempts, protecting both your account and the integrity of the Platform as a whole.

You can manage cookie preferences through your mobile browser's settings. Please note that disabling essential cookies may prevent certain Platform features from functioning correctly. yesb does not use cookies to serve third-party advertising on the Platform.

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Data Retention

yesb retains your personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law. The following retention periods apply:

  • Account data and KYC records: retained for the duration of your active account plus a minimum of 5 years following account closure, to meet AML and regulatory record-keeping requirements.
  • Transaction records: retained for a minimum of 5 years following the date of the transaction, in line with financial record-keeping obligations.
  • Support and communications records: retained for 2 years from the date of the communication, or longer where the communication relates to an unresolved dispute or legal matter.

When your data is no longer required, yesb will securely delete or anonymise it in a manner that ensures it cannot be reconstructed or re-identified. Where anonymisation is not technically feasible, data will be securely destroyed.

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Your Rights Over Your Personal Data

You have the following rights in relation to the personal data yesb holds about you. To exercise any of these rights, please contact the yesb support team using the contact details at the end of this Policy.

Right of Access
You have the right to request a copy of the personal data yesb holds about you. We will respond to access requests within a reasonable timeframe and at no charge for routine requests.
Right to Rectification
If you believe that any personal data yesb holds about you is inaccurate or incomplete, you have the right to request that it be corrected. Requests for rectification of account registration data can often be resolved quickly through your account settings or via yesb support.
Right to Erasure
You may request that yesb delete your personal data where it is no longer needed for the purposes for which it was collected, or where you have withdrawn your consent and there is no other legal basis for continued processing. Please note that certain data must be retained to meet legal obligations (such as AML record-keeping) even following an erasure request.
Right to Object
You have the right to object to yesb processing your personal data where that processing is based on legitimate interests, including profiling for fraud detection or responsible gaming monitoring purposes. yesb will assess your objection and cease processing unless there are compelling legitimate grounds that override your interests.
Right to Data Portability
Where processing is based on your consent or on contract performance and is carried out by automated means, you have the right to receive a copy of the personal data you provided to yesb in a structured, commonly used, machine-readable format.
How to Exercise Your Rights: To make any data rights request, please contact yesb support by email at [email protected] with the subject line "Data Rights Request". Please include your registered account details so we can verify your identity before processing the request. yesb aims to respond to all data rights requests within 30 days.
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Payment Data and Financial Privacy

All financial transactions on the yesb Platform are processed in Bangladeshi Taka (BDT) via our partner payment channels including bKash, Nagad, Rocket, Upay, and domestic bank transfer. yesb does not store full payment card numbers, CVV codes, or complete mobile banking PINs on our systems. Payment data is handled through encrypted channels using the security standards of the respective payment provider.

Transaction history (amounts, dates, payment methods used) is retained on your yesb account as a record for both your reference and for our regulatory compliance obligations. You can view your full transaction history at any time from within your account dashboard. Where you identify any transaction you do not recognise, please contact yesb support immediately.

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Protection of Minors

The yesb Platform is strictly restricted to adults aged 21 and above. yesb does not knowingly collect, process, or retain any personal data belonging to individuals under the age of 21. If yesb discovers that personal data has been collected from a user who is under 21, that data will be immediately deleted, the account permanently closed, and any deposits or winnings associated with the underage account will be handled in accordance with our Terms & Conditions.

21+ Only: If you are a parent or guardian and you believe your child (under 21) has accessed or registered on yesb, please contact us immediately at [email protected]. We will act promptly to investigate and, if confirmed, permanently close the account and delete all associated personal data.
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Third-Party Links and Services

The yesb Platform may contain references to or integrations with third-party services, including game provider platforms and payment processing interfaces. These third-party services operate under their own privacy policies and data protection practices, which are independent of yesb. yesb is not responsible for the privacy practices or data handling of third-party services. We encourage you to review the privacy policy of any third-party service you interact with through or in connection with the yesb Platform.

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Changes to This Privacy Policy

yesb reserves the right to update or amend this Privacy Policy at any time. The most current version of this Policy will always be published on this page with an updated effective date shown at the top. We will notify registered account holders of material changes to this Policy via their registered contact details before the changes take effect, where reasonably practicable.

Your continued use of the yesb Platform following the publication of an updated Privacy Policy constitutes your acceptance of the revised Policy. If you do not agree with the changes, please stop using the Platform and contact support to close your account and request erasure of your personal data.

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Contact Us

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or have a concern about how yesb handles your personal data, please contact our support team by email. We are available 24 hours a day, 7 days a week. Contact: [email protected]

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